If you’ve watched big Hollywood awards gatherings such as the Oscars, you may have noticed expensive cars pulling up, stars exiting the vehicle, and a valet parking their vehicle. The transaction is subtle, but someone planning the Academy Awards gala made the decision to partner with a valet service. Why? Because a well-dressed valet managing the parking responsibilities for guests creates a high-end experience. Working with a service increases value, repeat business, and revenue. That’s why companies are wise to create a partnership with a Twin Cities valet parking professional.


Event Planners

Special events require every aspect of the experience to be just right and parking the car is one of the guests’ first impressions. Driving through a crowded parking lot or grassy area flooded with vehicles, and then needing to walk an uncomfortable distance detracts from an event. Picture a woman in high heels walking 50 yards across a wet lawn instead of having a wedding valet. Extraordinary events are all about creating an extraordinary experience.


Pulling up to someone in a tuxedo or uniformed attire that opens your door and handles valet parking is a great first impression. The best thing about working with a valet service for an event planning outfit is that the cost can be factored directly into your packages. In fact, your company can include a modest profit for bringing the service to the table. Once you establish a working relationship with a reputable valet service, it can simply entail a phone call with location and a head count.



It’s common for city eateries to have valet service to offset the difficulties in finding a parking spot. The move also adds a tremendous convenience for patrons. Some business owners choose to hire their own staff and manage the duties. Frankly, the time spent scheduling and the potential liability and insurance costs generally outweigh the benefits of doing it yourself.


By outsourcing valet services to an established company, you take a headache off your plate and put the duties into the hands of a professional valet. A valet adds to your restaurant's ambiance and has real value. It’s also important to keep in mind that every restaurant benefits from working with a valet partner, not just city based ones. Your guests’ first impression and not having to remember where they parked afterward translates into a great experience, and thus repeat customers. You can also roll the valet costs into the dining experience. It’s a win-win.



The frontline people of a good hotel are the bellhops and valets. Again, that’s every guest’s initial experience and one that sets the tone for their stay. A congested luggage drop-off area can raise the ire of road-weary travelers. But by hiring an outfit that manages the parking and meshes with your hotel staff, the experience can be first rate. Contracting with an insured service removes liability, payroll expenses, and workers’ compensation concerns. It’s also something you won’t need to manage. The total cost can be rolled right into the price of the suite. The service can also be offered during peak seasons, days of the week or hours.


Partnering with a valet service allows many organizations to enhance customer experience and increase the potential for repeat business. You can roll in the costs and even earn a profit uptick. Building a working relationship with a valet service improves your business and increases revenue. For more information or to get a quote for a Twin Cities valet, contact Unparalleled Parking.